Gender Issues Of Advertising An Regulation Synthesis Of...

Florida International University†¨ â€Å"Gender issues in advertising--an oversight synthesis of research: 1970-2002† By: Lori D. Wolin Source: Journal of Advertising Research. 43.1 (Mar. 2003): p111. Document Type: Article Date of publication: 26 Feb. 2015.†¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨ Victoria Perez†¨ SYG 2000- Introduction To Sociology (U03)†¨ April 3rd, 2015†¨ Professor Oueslati-Porter †¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨Summary of Article†¨ In the article â€Å"Gender issues in advertising- an oversight synthesis of research†, Professor Lori D. Wolin, a graduate of Florida Atlantic University and professor at Lynn University, gives insight on the gender roles and stigmas that are assigned to society, knowing first hand from advertising and being a test subject to the gender roles that gender roles play a key role in marketing and that the assignment can be harmful and are necessary to analyze to keep from creating a further stigma in society. Wolin explains that the difference in advertisement towards males and advertisement towards females are vastly varying and play an importa nt part in the way advertisement furthers the instillment of gender roles. †¨ Gender is used every day as a marketing technique in order to sell products because it can be applied to a vast majority of people, can be identified by anybody, and it is easy to tell what is and is not a best seller according to reactions and reviews from society. In order to get an accurate amount of research, theShow MoreRelatedMarketing Report for LOreal6541 Words   |  27 Pagesproducts, active cosmetics. They mainly focus on skin care, make-up, hair care and fragrance. LOreal includes some important brands such as Lancà ´me Paris, Garnier, Mabelline, Softsheen Carson, Matrix, and Biotherm. LOreal invests heavily into its research and development which gives them competitive advantage over its competitors. 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Illusions Within the Great Gatsby Free Essays

American Illusions in The Great Gatsby The American dream. Every American has his or her own ideals and preferences, but all share more or less the same dream. In The Great Gatsby, Fitzgerald explores what happens when this dream is taken too far. We will write a custom essay sample on Illusions Within the Great Gatsby or any similar topic only for you Order Now What is one to do when the dream begins to overshadow reality? What are the consequences when a successful man allows the dream to matter more than life itself? Fitzgerald tells all through the hopeless Gatsby, idealistic Nick, and ignorant Myrtle. Mansions, cars, jewels, and extravagant parties- what more could a person want? Gatsby had it all, yet he was still empty inside, craving more. All the riches Gatsby has mean nothing without his great love, Daisy. Gatsby strived to become successful for the sole purpose of capturing Daisy’s heart. However, Gatsby’s dream is an unattainable and hopeless dream for he can never win her love. Daisy and Gatsby live only miles apart, but their relationship is eons apart, as Daisy is already attached. Gatsby is pursuing â€Å"a transcendent significance outside of society and beyond the notability of history† (Lynn 180). Gatsby is dreaming â€Å"the American dream† that anything is possible, but the tragic flaw within him is that he is living in the past and cannot see the destructive future that lies ahead. Gatsby says, â€Å"I’m going to fix everything just the way it was before,†¦ She’ll see,† and he does not realize that he cannot make it the way it was before (Fitzgerald 114). When Gatsby does get the chance to prove himself to Daisy, it is already too late. According to Fitzgerald, â€Å"the whole caravansay had fallen in like a card house at the disapproval in her eyes,† (Fitzgerald 114). Gatsby’s downfall is in the fact that he is unable to determine the fine line that divides reality and illusion in his life. The green light at the end of Daisy’s dock burns bright for Gatsby, but Gatsby does not realize that he cannot ever capture the light. He continues to dream blindly. This is evident when Nick tells Gatsby that he cannot relive the past and Gatsby replies, â€Å"Why of course you can, old sport! † (Fitzgerald 116). Gatsby’s dream of capturing Daisy’s love is based on a fantasy of romance, but the truth is that Daisy is already taken and no amount of money or popularity can change hat. His obsession leads him to come out and profess his love for Daisy, but Daisy does not follow in suit and his dream is over. Nick sums up Gatsby by saying â€Å"He did not know that [his dream] was already behind him†¦ † Gatsby’s â€Å"American dream† was a one-way street and, with unrequited love, Gatsby’s dream c an never come true. Gatsby’s â€Å"American dream† leads him to protect Daisy and causes his subsequent downfall, death. Nick has a haughty and idealistic dream of America, which clouds his own judgment. Nick is more aware than Gatsby. He makes a clear distinction between fantasy and reality. Nick is able to separate romance from real life. He has a perfectionist vision of America, and he judges people against his ideal American society. Nick is the right person in the wrong city associating with the wrong crowd. Nick is raised in an idealist middle-west society â€Å"where dwellings are still called through decades by a family’s name,† and where tradition is part of everyday life (Fitzgerald 184). Nick dreams the â€Å"American dream† that he can travel to the East and become wealthy and still have all the old-fashioned ways of his town. After spending a few months in the East, Nick comes to the realization that the East is corrupt, materialistic, and self-centered. Nick’s view on life is based on Western morals and a â€Å"western† American dream; one to which the East cannot measure up. Nick follows his dream according to his western morals of hard work and righteousness, yet in the East he possesses â€Å"some deficiency† which made him â€Å"subtly unadaptable to Eastern life† (Fitzgerald 184). Nick is portrayed as a young man who comes to the East to make his fortune, but finally goes back to the mid-west, horribly disillusioned. Nick is let down by his â€Å"American dream† and loses a part of his faith in society. Myrtle Wilson, like many other commoners among American society, has the â€Å"American dream† to move ahead and become successful. Myrtle is tired of her life as a â€Å"nobody from nowhere. † She wanted power, wealth, and fame. Myrtle’s way out of the ruins of society and the valley of the ashes is Tom. Myrtle feels a sense of power and with Tom she is closer to her â€Å"American Dream. Myrtle, as many Americans do, dreams of moving up in the social ladder, up towards the extravagant parties of the rich- the ultimate â€Å"American dream. † Myrtle had no chance of moving up with George Wilson, and she ended up having an affair with Tom to get ahead. Myrtle does not realize she is just a toy on the side for Tom, and her dre am will not likely come true. Myrtle is too foolishly stuck in her optimistic and ideal world to realize that Tom will never take a chance at moving a step down the social ladder. The naive Myrtle dreams of moving ahead with Tom and towards the rich society, yet in the end it is carelessness of that same society which causes her death. Myrtle Wilson turns out to be the brutal victim of Gatsby’s and Daisy’s love affair, as she left in the street for death while Gatsby and Daisy drive off without any thought of what they had done. â€Å"They saw that her left breast was swinging loose like a flap and there was no need to listen for the heart beneath† (Fitzgerald 145). Myrtle just wanted to attain her â€Å"American dream† like many others, but her ambition and lust for power caused her to pay the ultimate price, death. The hopelessness of Gatsby, Nick’s idealism, and Myrtle’s dream all contribute to the illusion of the American Dream. It is not simply American to dream, it is the duty of every person to dream. However, to dream too far and become too entranced and engrossed in one’s dream leads to either destructive behavior, ruin, or to disappointment. The Great Gatsby is based on this idea of an â€Å"American dream. † However, dreams that are taken too far become harmful illusions. 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Enema of the State by Blink-182 free essay sample

Blink-182 Review Enema of the State by Blink-182 is one of the most influential albums ever released. It captured the heart of a generation, catapulted a band into superstardom, and cemented the genre of pop-punk-rock. Blink-182 accomplished these feats by the carful crafting that went into the creation of Enema of the State. Each song has a very similar tone — they all have the same broad emotional â€Å"color† but the particular shade varies as the album progresses. The album begins with the song Dumpweed. It deals with the dynamic nature of people’s temperaments. People — especially in budding relationships between youths like the one in Dumpweed — can go from loving and kind in an instant to strong-willed and passive-aggressive the next. Dumpweed is a very fast beat song and is sung in a loud nasally voice. These characteristics allow Dumpweed to convey a sense of teen angst. Accompanying this angst in a feeling of contradiction. The lyrics about the girl read, â€Å"she’s a dove, she’s a [——]ing nightmare.† The speaker in the song doesn’t know how he feels about the girl in question, and this creates a sense of unease in the listener not unlike the sense of unease created by Cognitive Dissonance. Dumpweed is an absolutely great song and certainly one of the best on the album. The second song on Enema of the State is Don’t Leave Me. It is slower, less nasally, and less angry than Dumpweed. However, it still brings with it a sense of angst. It is the other side of the Dumpweed. Dumpweed is about a guy who is thinking about leaving a girl and her bipolar tendencies but still feels trapped. Don’t Leave Me, on the other hand, is about the moment right after a girl leaves a guy. It’s a good song, but not quite of the same caliber as Dumpweed. Aliens Exist is the third song on the album. It is unique in that it carries with it almost no sense of teen angst and doesn’t address the issue of young relationships. Aliens Exist was written by Tom Delonge to express his belief that aliens have already visited the Earth. It is a funny and thoroughly engaging song. It is much slower than the previous two songs. Aliens Exist serves as a transition between the â€Å"angsty† first two songs and what might very well be Blink-182’s greatest song. Going Away to College follows Aliens Exist. It is a truly fantastic song. It deals with how teenagers feel when the high school relationships they have had for years might very well come to an early end because of college. The metaphors the speaker employs — â€Å"and if young love is just a game then i must have missed the kick-off† and â€Å"bouquet of clumsy words† — reinforce the speaker’s claim of being â€Å"unprepared.† Going Away to College is one of the saddest and most beautiful songs written by Blink-182. Even though it deals with such a heavy subject, it manages to keep the mood the listener experience (for the most part) upbeat. Next comes one of the funniest songs on the album, What’s my Age Again?. Again, the tone of the album returns to teen angst and the subject is once again young love. Coupled with this though, are the new subjects of immaturity and growing up. The speed of the song varies, with some fast and some slow parts. This variation serves as a link between the rather slow Going away to College and the fast-paced Dysentery Gary. What’s my Age Again? is a sidesplittingly funny song that serves as an expose of some of the most ridiculous instances of teenage immaturity. Dysentery Gary comes next. It combines the humor of What’s my Age Again? with the teen angst of Dumpweed. Dysentery Gary deals with the subject of a guy’s emotional response to liking a girl only to see her end up with another guy and his jealousy affects his feelings toward that guy. While a great song on its own, Dysentery Gary is placed where it is in the album largely for its effect on the other songs. It serves as an extension of the themes introduced in What’s my Age Again? and serves a foil to the next song All the Small Things. All the Small Things is the most listened to Blink-182 song ever, and for good reason. It is a truly inspired peace of music. It is moderately fast song, but lacks the teen angst seen in much of the album. It uses only simple and almost excessively monosyllabic words. This gives All the Small Things and almost childlike sense of purity and clarity. Tom Delonge wrote it about his girlfriend at the time (she is now his wife). He uses actual examples from his relationship to give the song depth. She actually â€Å"left roses by the stairs† and her â€Å"surprises let [him] know she cares.† She was always at â€Å"[his] show, watching, waiting, commiserating.† All the Small Things is arguably the best Blink-182 song and best song on the record because of the depth Delonge reaches by writing from his own experiences. While a decent song, the next song —-The Party Song — doesn’t resonate in the same way all the other songs emotionally resonate with the listener. Yes, it is fast paced and â€Å"angsty,† but it deals with the entirely different (and superficial) subject matter of college parties. This song doesn’t really add to the overall flow of the album. The final song, Anthem, again has a sense of teen angst but also deals with a new subject. It is about a massive party the members of Blink threw when they were in High School. While detailing that night, the song also critiques on the influence parents have on their teenage children. Anthem compares the absolute control parents have over their children’s lives to â€Å"instant slavery.† It is one of the better songs on the album because of the new subject it introduces while still evoking a sense of teen angst. Ultimately, Enema of the State is a great album and probably Blink-182’s best album. It gave Blink a wide fan base (before with the release of Dude Ranch, Blink has only been popular in surfer and punk culture). In large part it did so well because of how well Enema was targeted to its audience. It aimed to attract teenagers and college kids. Enema’s subject matter as well as the teen angst it embraced and the immaturity it brought to life greatly attracted this demographic. All the songs on Enema of the State are good if not great, and for this any the many other reasons, it is one of the most influential and entertaining albums ever released.